A: The majority of the baking industry’s dominant focus today, lies on profit. Quality has been pushed to the side lines and many different ingredients are used in bread making today that we believe should not be there – do not have to be there. So we keep it as simple as possible. All you need is a good organic flour, water, sourdough, salt, yeast…that’s it.  We refrain ourselves from using any chemical ingredients such as azodicarbonamide (ADA), a synthetic blowing and whitening agent widely used in today’s baking industry who is strangely enough also commonly used in the manufacturing of plastics and rubber. Several studies have proven that health problems will manifest themselves when this chemical is consumed. A common symptom that sensitive people will encounter is bloating and digestion problems.